Market Research Analyst

<p style="margin: 0px 0px 10.6667px; padding: 0px; color: windowtext; text-align: left;"><span style="font-family: verdana;"><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-contrast="auto"><span style="margin: 0px; padding: 0px;">The </span><span style="margin: 0px; padding: 0px;">Market Research</span><span style="margin: 0px; padding: 0px;"> Analyst</span><span style="margin: 0px; padding: 0px;"> </span><span style="margin: 0px; padding: 0px;">d</span><span style="margin: 0px; padding: 0px;">esigns and fields the customer research that tells the team what customers will </span><span style="margin: 0px; padding: 0px;">actually pay</span><span style="margin: 0px; padding: 0px;"> for specific features at specific price points</span></span><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-ccp-props="{"201341983":0,"335559740":240}"> </span></span></p> <p style="margin: 0px 0px 10.6667px; padding: 0px; color: windowtext; text-align: left;"><span style="font-family: verdana;"><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-contrast="auto"><span style="margin: 0px; padding: 0px;">This role will </span><span style="margin: 0px; padding: 0px;">inform</span><span style="margin: 0px; padding: 0px;"> the analytical framework </span><span style="margin: 0px; padding: 0px;">assessing</span><span style="margin: 0px; padding: 0px;"> </span><span style="margin: 0px; padding: 0px;">content application</span><span style="margin: 0px; padding: 0px;">, competitive benchmarking, market intelligence and dealer ordering. They </span><span style="margin: 0px; padding: 0px;">will </span><span style="margin: 0px; padding: 0px;">create</span><span style="margin: 0px; padding: 0px;"> recommendations </span><span style="margin: 0px; padding: 0px;">for</span><span style="margin: 0px; padding: 0px;"> Brand Operations, Product Planning, Dealer Network and Brand Finance.</span></span><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-ccp-props="{"201341983":0,"335559740":240}"> </span></span></p> <p style="margin: 0px 0px 10.6667px; padding: 0px; color: windowtext; text-align: left;"><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px; font-family: verdana;" data-ccp-props="{"201341983":0,"335559740":240}"> </span></p> <p style="margin: 0px; padding: 0px; color: windowtext; text-align: left;"><span style="font-family: verdana;"><span style="margin: 0px; padding: 0px; color: #ffffff; font-size: 12pt; line-height: 18px;" data-contrast="none"><span style="margin: 0px; padding: 0px;">KEY RESPONSIBILITIES</span></span><span style="margin: 0px; padding: 0px; font-size: 12pt; line-height: 18px; color: #ffffff;" data-ccp-props="{}"> </span></span></p> <p style="margin: 0px 0px 10.6667px; padding: 0px; color: windowtext; text-align: left;"><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px; font-family: verdana;" data-ccp-props="{"201341983":0,"335559740":240}"> <strong><span style="font-size: 12pt;">Responsibilities:</span></strong></span></p> <ul style="margin: 0px; padding: 0px; font-family: verdana;"> <li style="margin: 0px 0px 0px 24px; padding: 0px; font-size: 10pt; font-family: Aptos, Aptos_MSFontService, sans-serif;" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: verdana;"><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-contrast="auto"><span style="margin: 0px; padding: 0px;">Design and field conjoint and discrete choice studies to estimate willingness-to-pay by feature, segment, and price band</span></span><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-ccp-props="{"201341983":0,"335559740":240}"> </span></span></li> </ul> <ul style="margin: 0px; padding: 0px; font-family: verdana;"> <li style="margin: 0px 0px 0px 24px; padding: 0px; font-size: 10pt; font-family: Aptos, Aptos_MSFontService, sans-serif;" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span style="font-family: verdana;"><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-contrast="auto"><span style="margin: 0px; padding: 0px;">Own the VOC research program: structured, recurring customer voice inputs that inform content and pricing recommendations</span></span><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-ccp-props="{"201341983":0,"335559740":240}"> </span></span></li> </ul> <ul style="margin: 0px; padding: 0px; font-family: verdana;"> <li style="margin: 0px 0px 0px 24px; padding: 0px; font-size: 10pt; font-family: Aptos, Aptos_MSFontService, sans-serif;" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span style="font-family: verdana;"><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-contrast="auto"><span style="margin: 0px; padding: 0px;">Translate research findings into specific content recommendations the analytical team can model.</span></span><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-ccp-props="{"201341983":0,"335559740":240}"> </span></span></li> </ul> <ul style="margin: 0px; padding: 0px; font-family: verdana;"> <li style="margin: 0px 0px 0px 24px; padding: 0px; font-size: 10pt; font-family: Aptos, Aptos_MSFontService, sans-serif;" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span style="font-family: verdana;"><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-contrast="auto"><span style="margin: 0px; padding: 0px;">Manage external research vendor relationships (J.D. Power, custom research firms)</span></span><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-ccp-props="{"201341983":0,"335559740":240}"> </span></span></li> </ul> <ul style="margin: 0px; padding: 0px; font-family: verdana;"> <li style="margin: 0px 0px 0px 24px; padding: 0px; font-size: 10pt; font-family: Aptos, Aptos_MSFontService, sans-serif;" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span style="font-family: verdana;"><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-contrast="auto"><span style="margin: 0px; padding: 0px;">Produce research </span><span style="margin: 0px; padding: 0px;">insight reporting for the </span><span style="margin: 0px; padding: 0px;">Vehicle Optimization team as well as Brand Operations teams</span></span><span style="margin: 0px; padding: 0px; font-size: 10pt; line-height: 16px;" data-ccp-props="{"201341983":0,"335559740":240}"> </span></span></li> </ul>